My investment thesis

Ashleigh Ainsley MBE,

🚨 The Problems

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‍I’m drawn to companies tackling urgent, systemic challenges—especially those aligned with the world’s biggest shifts:Building AI-first infrastructure and applications

Rising demand for security and trust

Global macro shift such as Ageing populations, Urbanisation, Rising Internet adoption

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👥 The Founders
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Underrepresented Founders: Especially Black, Brown, and women founders routinely overlooked by mainstream capital.

Domain Experts: Founders with lived experience, technical depth, and network advantage—those uniquely positioned to solve the problem at scale.‍

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⚙️ What Sparks My Interest
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Tech as Infrastructure, Not Accessory:
I want to back businesses where tech isn’t bolted on—it is the value chain.

Especially when it powers:

• Lower CAC via intelligent or frictionless distribution
• Improved retention via smart personalisation or increased stickiness
• Margin expansion through automation
• Defensibility through proprietary data, regulatory hurdle or first mover advantage
• Ai-Enabled Scale:
  
  • Startups where AI drives step-change improvements in cost, speed, or user experience—not hype, but real, compounding value.

‍📍 Stage & Geography
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• Pre-seed to Seed
• UK & Europe (with global potential)