founders Programme

Our award-winning founders programme supporting entrepreneurs since 2018
status

Applications closed

Who

• Founders who havent raised more than $300k
• You have at least an MVP-stage product that has demonstrable traction, even if it is unpaid traction, that uses technology to solve a real problem.
• You are based in the UK and speak English.

What

A practical, workshop-focused, growth oriented accelerator for   founders who have proven there is a real need for their solution. Culminating in a showcase to investors, experienced founders, and other key players, we have the perfect opportunity to help your early-stage startup succeed.

It's not only the amazing content and speakers that makes the accelerator - it's also connecting us with other founders who you can learn from
Afsaneh Parvizi-Wayne - Founder of Freda

Curriculum

Week 1 - Leadership

Hone your leadership skills and learn how to build your founding team.

We'll be covering:
- What makes an incredible startup leader?
- Putting yourself forward into a position of trust as a startup leader.
- Your communication and the psychology behind building incredible relationships.
- How your leadership impacts your "personal brand" and how your personal brand impacts your startup.
- Practical presenting, public speaking, and networking.
- AI and the future of business: How to utilise it to focus on what you're good at.
- Talks from inspirational underrepresented founders and speakers.

Week 2 - Revenue and Customers

Develop your sales and marketing pipeline practically to build your revenue, tailored to each individual and types of business.

We'll be covering:
- Mapping out stakeholders and positioning your product to them.
- Getting the narrative right and making it as useful as possible to improve leads and conversions.
- Building your funnel (practically).
- Practical B2B and B2C focused workshops (where relevant for you) - everything from scraping lists, to doing the selling, or building the brand.
- Leveraging AI tools to reduce time and improve impact in your customer development process.
- The numbers: What do "healthy" financial numbers, that are at the level investors needs to see, actually mean and look like. How do you conduct your planning and early customer acquisition to reflect this?
- Talks from inspirational underrepresented founders and speakers.

Week 3 - Investment

Develop investment knowledge and investor relations skills.

We'll be covering:
- An introduction to all things “Startup Investor”: What investors care about at this stage.
- How raising from Angels actually works; how raising from VCs actually works (in their own words).
- The different kinds of pitch decks you need, when, why, and how they differ.
- The UK's landscape currently and how this impacts your fundraise. How to use this as an opportunity and overcome the challenges this poses.
- LOTS of pitching practice and feedback.
- Talks from inspirational underrepresented founders and speakers.

Week 4-10 - Building

We have 2 online sessions per week, in the evenings, to expand on what we learned during our in-person days.

This includes:

- Online sessions on greater pitching, fundraising logistics, the operational elements behind fundraising and preparing for investment, some team building, more skills building, and more.
- Talks from inspiring successful underrepresented founders.
- 1:1 Coaching sessions.
- Legal and Investor Office Hours.
- Support while you do your own work, focusing on building your income and investor network on your own during the course of the programme.
- A pitching practice day to prepare for the showcase.

Week 12 - Showcase

Improving your startup’s visibility by marketing you and your startup through our channels, and finishing the programme by pitching your startup in front of a curated group of investors and community partners.

Process

01

Applications open

02

Applications close

03

First interviews

04

Selections

Find your path

Learn more

FAQs

Do you take equity?
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Will I have to attend sessions in-person?
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Can I apply as a team?
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I don't have a startup idea. Can I still apply?
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Who should apply?
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I already have a startup, can I apply?
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What are the key dates for 2024?
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Does my idea have to be a technology business?
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What happens after the programme?
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