Pharrell was just selected as Virgil Abloh's successor as Louis Vuitton's creative director, but why was he selected for the role?

Two words - Brand Positioning.

Pharrell Williams' brand positioning was a crucial factor in his appointment as the creative director of Louis Vuitton. Pharrell's unique blend of talents and experiences made him a perfect fit for the role.

As a music producer and artist, Pharrell has built a strong reputation for himself as an innovator and trendsetter in the music industry. He has produced hit songs for a wide range of artists and has been involved in many successful projects. Pharrell's unique sense of style, fashion-forward aesthetic, and ability to mix different genres and cultures in his music has made him a cultural icon with a significant following.

Pharrell's personal brand, which includes his fashion sense, musical style, and cultural influence, has made him a household name, particularly in the fashion and entertainment industries. He has worked with several fashion brands in the past, including collaborations with Adidas, Chanel, and G-Star Raw.

When Louis Vuitton was searching for a new creative director, they wanted someone who could bring a fresh perspective to the brand and appeal to a younger, more diverse audience. Pharrell's reputation as an innovator, his unique sense of style, and his extensive knowledge of popular culture made him the ideal candidate for the role.

Furthermore, Pharrell's brand positioning was also a reflection of his values and beliefs, particularly his interest in sustainability and social responsibility. Louis Vuitton has been making efforts to become more sustainable in recent years, and Pharrell's commitment to environmental causes aligns with the brand's values.

In conclusion, Pharrell Williams' brand positioning, which includes his reputation as a music producer, artist, and cultural icon, his fashion-forward aesthetic, and his commitment to social responsibility, made him the perfect candidate for the creative director role at Louis Vuitton. His appointment signalled a shift towards a more inclusive and innovative direction for the brand, while also tapping into a new market of young, diverse consumers.