for entrepreneurs

Traction club

Europe’s innovative startup business programme. Our 5-week program for underrepresented entrepreneurs to leave startups with their first customers

Helping founders accelerate their traction, learn best sales practices, and gain access to a community of customers, investors, and partners.

Who should Apply?

  • You identify as belonging to an ethnic minority
  • You have a B2B product in market today that uses technology to solve a real demonstrable problem
  • You have raised less than £500k
  • You are Enthusiastic and ready to network and grow with others
  • You can commit to the 5-week program (4 hours a week)
  • You are based in Europe

What our Entrepreneurs say

Over 30 founders have gone through our startup programs and collectively raised over $2m

I was able to meet my seed round investors through the program and close the knowledge gaps around building a team

R20 Founder

The thoughtfulness of the Colorintech team and the caliber of workshop experts is what sets this accelerator apart

R20 Founder

We met and built relationships with mentors, investors and customers that pushed our startup idea

R20 Founder


Experts who advise our founder network and who coach our accelerator startups

Paul Roiter

Co-founder of Xelix

Jason Roberts

Kaleida International

Caroline Komuhangi

Entrepreneur in Residence

Gavin Presman

Author and Sales Expert

Ruben Portz

Growth lead - Forward Partners

Jared Ruddy

Head of Marketing - Forward Partners

What you will get

Designed in collaboration with industry partners, our program is specifically for pre-seed founders

Enterprise Sales Coaching

Learn proven sales strategies and techniques to get you in the door and help you close deals in workshops led by founders, corporate execs and VCs. Founders will receive this training over a 5-week period.

Tailored Mentorship

Founders will be matched up with enterprise sales experts that will advise them on their specific sales needs. From Industry experts to successful entrepreneurs, we will find the right person to support your business. Our mentors will provide one to one support to the founders for three months after the 5-week sales training.

A network

From our workshop experts to our founder dinners, be part of a network that will support your vision and help you get to the next level

A Customer

Pitch your startup in front of a curated selections prospects to help your business drive tangible traction

Key dates

All the dates you need to know

28 May


07 June

Program begin

05 July

Program ends and mentorship starts

Our alumni

What our Founders have to say about our programs

Rise 2020 founders
Rise 2020 founders

Traction clubPartners

We partner with forward thinking organizations that support our mission and want to increase diversity

Program partners

We've been waiting for you - Apply now

Rise, our 8-week pre-accelerator for underrepresented entrepreneurs

Apply now